Rimborso Express

Branding | Production

Context:

Trainline has helped over 190k customers in Italy easily cancel and exchange their journeys, recouping 11M€. With this fact, we can look at turning easy refunds into a marketable product to the Italian audience.

Refunds are something you wish you could have done if you knew beforehand. So why wish, if you could rewind time with Trainline using Rimborso Express. This is how this simple and straight-forward concept was born. Focussing on typography, we can tell easily tell story using a VHS-style rewind effect.