Context:
The gamification of personal data remains a growing trend. In response, I designed an end-of-year email roundup template that can be customised specifically for Uber's Latin America audience.
Targeting consumers using different Uber products: Uber, UberEats, and Uber Cornershop, I created modular components for flexible content customisation, catering to individual preferences. Dark Mode accessibility was also improved with the use of coloured circular backgrounds in the icon exports.
